Nissan looks towards Facebook fans to design new cars
Automobile giant Nissan reportedly wants to take the help of its followers on social media sites such as Facebook and Pinterest to canvas opinion on its future plans.
Nissan's Director of Interactive and Social Media Marketing, Erich Marx, said that Nissan's nearly one million Facebook followers and a similar number on Google+ and Twitter could be asked to form instant focus groups to which it could ask specific questions of interest.
"We want to take our social media engagement to the next level. We have all these people following us who are obviously interested in what we're doing and where we're going. The next level in that relationship will be to get their input on where we should go," Stufzz.co.nz quoted Marx, as saying.